South Yarra is a suburb in Melbourne, 4 km south-east from Melbourne's central business district. The main shopping region of South Yarra runs along Toorak Road and Chapel Street. Trade along these two arteries are focused on trendy shopping, restaurants, nightclubs and cafe culture. The area of South Yarra centred along Commercial Road is one of Melbourne's gay villages. South Yarra is also home to some of Melbourne's most prestigious residential addresses. Residential land price records (per square metre) have been set by properties in Domain Road, Walsh Street and Fairlie Court. South Yarra has several local attractions. Perhaps the best known is Chapel Street. The South Yarra section of the famous street is the most fashionable and upmarket end. A major landmark is the The Jam Factory, old factories converted into upmarket shopping centre and cinemas. The Como Centre is a large shopping centre on the corner of Toorak and Chapel Streets which combines with an office building, South Yarra's tallest, which houses the headquarters for ATV-10 and Global Television's TV production facilities.[5] Among the TV programs produced here is Deal or No Deal. The Prahran Market, located in South Yarra, is one of Melbourne's most popular and historic fresh produce markets. Toorak Road runs off Chapel Street and although not known as well as Toorak Village, is a popular strip that contains a wide range of shops. There are also several heritage registered buildings. The accommodation in South Yarra is exceptional with The Como Melbourne as a standout.